Toolkit full of resources
Posters, leaflets, templates, signposting, training resources, and an action plan your club can start using straight away.
Our Work
Club Partnership Programme
A practical way for golf clubs to become more mentally healthy places to be.
The Florio Club Partnership Programme gives golf clubs a practical way to become more mentally healthy places to be.
It helps clubs promote preventative mental fitness, support better conversations, and make help easier to find across everyday club life.
Each club nominates a Mental Health Lead to help drive the programme internally, supported by Florio's club framework, practical toolkit, guidance, and ongoing support.
Flexible by design
Every club works differently. The framework can be used in a way that fits your people, your setup, and your pace.
Clinically reviewed
Built with Florio's clinical team, so the guidance is safe, practical, and ready for real club life.
Free for clubs
There is no fee for clubs to join the Club Partnership Programme.
The people we need to reach are already here.
1 in 4 adults
experience at least one diagnosable mental health problem each year.
74%
of suicides registered in England in 2024 were male.
Men aged 50 to 54
had the highest suicide rate in England in 2024.
Sources: NHS England adult mental health data, ONS suicide registrations for England and Wales, and Samaritans latest suicide data. Last checked: June 2026.
Golf clubs sit right in the middle of that reality. Many have large numbers of male members in the age groups most affected by poor mental health and suicide, plus staff, volunteers, and regulars who spend meaningful time in the club environment.
At the same time, golf clubs have something powerful: regular contact, familiar faces, movement, fresh air, belonging, and community.
With the right tools and support, golf clubs can support their community's mental wellbeing, make mental health easier to talk about, and play a part in saving lives.
That is where Florio comes in.
Good for the club.
Better for the people in it.
The business case
01
Member retention
People stay loyal to clubs where they feel known, included, and looked after.
02
Staff and volunteer wellbeing
Club managers, pros, bar teams, greenkeepers, captains, welfare officers, and committee members all carry pressure. The programme gives them structure instead of leaving people to improvise.
03
Reputation
Being a Florio partner signals that your club takes its people seriously.
04
New members
A visible mental health culture helps your club stand out. Younger golfers notice this stuff.
The human case
01
Support is easier to find
Signposting is visible before someone needs it, not buried in a folder after a difficult moment.
02
Belonging improves
Clubs are social places as much as sporting places. The programme helps them act like it.
03
People get noticed earlier
Golf clubs see patterns. Someone stops entering comps, misses the roll-up, vanishes from the bar after a round. That matters.
04
General wellbeing improves
Better conversations, better connection, more movement, more reasons to keep showing up. None of it fixes everything. All of it helps.
Everything your club gets.
The programme gives your club practical tools it can use straight away, with Florio support behind them.
What a mentally healthy golf club actually looks like.
We have developed a clinically informed framework around five areas that make a mentally healthy golf club.
Every club is different, so this is built to be flexible. You can adapt the framework to fit the people and the setup at your specific club.
YOURCLUB
Lead
Clear ownership, senior backing, and a plan that makes mental health part of how the club is run.
Get started in 4 simple steps.
Book a quick chat with our team. We will walk you through the programme, answer your questions, and help you decide if it is the right fit for your club.
Book an intro call01
Have a chat
Book a quick call with us. We will talk through how the programme works and figure out if it makes sense for your club.
02
Nominate your Mental Health Lead
Choose a member, staff member, or volunteer to take on the role. We will happily help you figure out who fits best.
03
Complete the launch checklist
Your Mental Health Lead joins a kick-off call with us, then works through a simple launch checklist at their own pace.
04
Start using the toolkit
Put the posters, templates, and action plan to work across the club.
Clubs already on board.
Clubs across England have joined the Club Partnership Programme. Yours could be next.
All your burning questions answered.
Got other questions?
Our team is happy to talk through anything before you commit to a thing.
Ready to get involved?
Book a quick chat with our team. We will walk you through the programme, answer your questions, and help you decide if it is the right fit for your club.